Rory McShane Las Vegas has become one of the most talked-about names in political advertising, but there's more to this controversial figure than meets the eye. As founder of Revolutionizing Microtargeted Campaigns (RMC), McShane has built a national reputation for data-driven advertising that wins elections—and draws criticism. Yet behind the headlines about his aggressive campaign tactics lies a …
rory mcshane
2025 Top Business Leaders in Las Vegas
2025 TOP BUSINESS LEADERS IN LAS VEGAS “THE LIST” ANGELA STABILE BRICE CRAFTON DALLAS HORTON DAVID WENG DENISE DIXON DOC LOUIS WIENER DR. MARGUERITE BRATHWAITE DR. SEAN SU DR. SUZIE SU ELENA LEDOUX GARY WU JANICE ARANAS JAMES KERR JACQUELINE BRETELL JENNIFER BRADLEY JENNIFER VAUGHAN KEITH E. WHITFIELD LARISSA REIS LINDSAY FELDMAN MASON …
Revolutionizing Microtargeted Campaigns
Reverse Engineering Advertising In 2017, Rory McShane started what was called at the time McShane LLC from his garage with one employee at his house off Desert Inn and Eastern. The advertising firm worked with clients ranging from political candidates to non-profits here in the Las Vegas valley and across the country. The firm started with a simple idea – bringing “Big Data”, known as …
