Rory McShane Las Vegas has become one of the most talked-about names in political advertising, but there's more to this controversial figure than meets the eye. As founder of Revolutionizing Microtargeted Campaigns (RMC), McShane has built a national reputation for data-driven advertising that wins elections—and draws criticism. Yet behind the headlines about his aggressive campaign tactics lies a …
revolutionizing microtargeted campaigns
Revolutionizing Microtargeted Campaigns
Reverse Engineering Advertising In 2017, Rory McShane started what was called at the time McShane LLC from his garage with one employee at his house off Desert Inn and Eastern. The advertising firm worked with clients ranging from political candidates to non-profits here in the Las Vegas valley and across the country. The firm started with a simple idea – bringing “Big Data”, known as …
