FITNESS & PHILANTHROPY FOCUS
An entrepreneur from a young age, it’s no wonder Michele Rothstein, CEO and Owner of Balloons with a Twist has continued to pivot and evolve spanning three decades within both her professional and personal life. Michele always knew she had an eye for business. Instead of her parents giving her a weekly allowance, they would purchase treats for her from the local Price Club (now known as Costco) and Michele would sell candy bars for .50 cents and Blow Pops for .25 cents. She was making a hundred dollars a week in junior high. She says she loved figuring out exactly what her profit margin was.
At the ambitious age of 23, Michele decided to move to Las Vegas and start a balloon company. In the beginning she did everything by herself and spent a good amount of time making balloon animals, hats, and other creative things for patrons in restaurants while they were sitting at their tables. As Balloons with a Twist started to flourish and her team began to expand, Michele ended up spending more time in the office doing the scheduling and bookings. She claims that her team’s skill level far surpassed hers, but we believe this is just an example of how humble she was and still is.
After the 9/11 tragedy, Michele found herself needing to pivot once again with restaurants not having the additional income for specialty services. She decided the time was right to focus on balloon décor. She assembled a talented team and started doing incredible, one-of-a-kind, and out of the box balloon installations. When local casinos and hotels started using their services, it elevated Balloons with a Twist to a whole new level.
As in her career, Michele’s personal life has also evolved. After having gastric bypass surgery in 2005, Michele lost 200 pounds and transformed her body over the next few years. She became a health and fitness enthusiast went to daily bootcamp classes, became a Turbo Kick Boxing instructor at 24 Hour Fitness, ran a full marathon and received her 200-hour yoga teach training certification.
On any random morning if you call her, you most likely will find her running into F45 to do her daily fitness training or on her way to the yoga studio to maintain her healthy lifestyle. Michele also enjoys helping others along their fitness journeys since she’s had such a significant fitness adventure herself.
Michele’s involvement in the local philanthropic world is another one of her passions. She currently is involved with the following organizations:
Community Advisory Board of St. Jude’s Ranch for Children
Advisory Council for Clothing Clark County.
Advisory board for The Vegas Golden Knights Foundation
Michele is also involved with Dress for Success, Juvenile Justice Impact, Make a Wish, and Aid for AIDS of Nevada.
Michele Rothstein
CEO, Balloons With A Twist, LLC
1000 N. Green Valley Parkway #440-662
Henderson, NV 89074
BalloonsWithATwist.com
702.242.8861
Leave a Reply