Women Who Run Las Vegas “Affluence through Influence”
Meet the Real Tyra Bell-Holland of Ava Rose Agency
“It’s a compliment!”, Tyra Bell-Holland says. “To this day, people will still say, you have to work with Ava Rose Agency to be successful, but I am not 100 percent sure what she does, only that everything she touches turns to gold.”
“I always say I am a hybrid PR Agency. Pitching to media is the simplest part of the explanation but it’s the other 75% of what I uniquely bring to my clients which has contributed to my unique positioning in the marketplace.” Branding, marketing, partnership marketing and overall business consulting in hospitality, food & beverage, transportation, medical, luxury mix-use retail space, there isn’t anything Bell-Holland hasn’t experienced when it comes to contributing to luxury living in Las Vegas.
Let’s attempt to peel the layers to further understand Tyra with her unique approach to specializing in hospitality in Las Vegas and how she operates.
Why the name Ava Rose Agency if your name is Tyra?
Great question! I was in the midst of a non-compete launching ResortCierge MD, so I had some free time on my hands. I wanted to create a company, possibly for events, concierge relations and partnership marketing but too shy to name it after myself so I took the middle names of my two daughters and voila! Isabella Ava and Kaya Rose, hence the name and brand Ava Rose Agency was born.
Tell us about ResortCierge MD.
“Contributing to tourism in Southern Nevada as a career concierge is in my blood. I saw a niche as a Chef Concierge and Past President of the Southern Nevada Hotel Concierge Association in terms of improving Vegas’ quality of delivering world-class hospitality when it comes to medical services for tourists along the Las Vegas Strip. I founded ResortCierge MD, which brings medical “house calls” to Vegas hotel rooms, as a passion project. The heart of my dedication to medical tourism is based on what I practiced as a concierge—taking the time to make a genuine connection for the betterment of our community and those who need us whether it be a tourist or a local. It’s because of those relationships that I am where I am today, and I don’t take that for granted.”
What is the most difficult part of owning a PR Agency in Las Vegas?
The initial asks from potential clients for a list of services and costs, that’s the part that always takes the most time as there is not “list”. The preparation to “on board” a client is second because it is always different based on where they are when we begin and how close are far from realizing their company goals. I curate a proposal based on the needs of the client first and foremost, so an in-depth conversation about realistic and attainable goals and timelines yields long-lasting relationships.
How diverse is your current roster of clients?
As you will see, I am very fond of restaurants, chefs, and fine-dining and/or unique experiences. But I also purposely align myself with clients who are committed to providing incredible and unique experiences. Their passion is what ignites the creativity within me. There is no greater gift then seeing a deserving client succeed and know that you played an integral role to the overall success.
From Dueling Axes at AREA15 to Celebrity Chef Todd English’s Olives, Vegas’ newest hotspot, Villa Azur, Summerlin’s notorious JING, Henderson’s and TikTok’s most famous party Brunch, The Stove NV, the Southwest’s newest Modern Italian spot, Basilico at Evora, Caviar Bar Seafood by Shaun Hergatt, Cirrus Aviation, medical clients: Dr. Paul Lanfranchi, Dr. Simon Farrow, Therapize Me, or the iconic Stirling Club, can there possible be a favorite client of yours? My mantra is to make every client feel as though they are the only ones, and apparently, I have mastered that because I giggle and joke with my team that we are often mistaken for “twentyfourhourpr.com.”
A UNLV alumna with deep roots in the resort corridor—having held executive concierge roles at the Bellagio, Venetian, Palazzo and the Cosmopolitan— what’s on the horizon?
I still don’t know what I want to be when I grow up! I look forward to focusing on my own restaurant in Henderson, perhaps expanding it to the Southwest, continuing to raise my wonderful children, doodles, and dream of writing a book. I always say I would love to slow down a bit, but life is so brilliant, beautiful, and delicious… I don’t want to miss a thing!
What are you most grateful for in your career? No doubt, my friends and colleagues over the years who have personally referred and recommended me. There is no greater compliment which could be bestowed upon me, and I am so honored. I am entirely word of mouth, and this is something that gives me such immense personal gratification.