Abie Mae Beauty Las Vegas has become one of the city’s most sought-after mobile makeup artistry services, but the story behind this beauty empire goes far beyond brushes and palettes. Founded by makeup artist and entrepreneur Abie Mae, this company represents courage, transformation, and the power of rebuilding your life from the ground up. From serving brides and celebrities to appearing in Sports Illustrated and at Miss America pageants, Abie Mae Beauty Las Vegas proves that authentic beauty begins with an authentic story.

The Story Behind Abie Mae Beauty Las Vegas

[Image of Abie Mae sitting in a director’s chair]

“Beauty wasn’t handed to her; it was fought for.”

Written by: Nadine Hamdam

Rebuilding Life, Redefining Beauty: The Abie Mae Beauty Las Vegas Journey

Every so often, a story stops you in your tracks. Abie Mae’s did that for me. As a writer and Hollywood producer, I’m drawn to passion, grit, and transformation, and Abie Mae embodies all three. Her journey from heartbreak to beauty empire is proof of what’s possible when courage meets creativity.

When our interview began, Abie Mae took a breath, started to share her story, and tears quietly welled. Not from pain alone, but from pride. “I still can’t believe how far we’ve come,” she said, dabbing her eyes with a laugh. That moment says everything about this Las Vegas beauty entrepreneur and founder of Abie Mae Beauty.

Today, Abie Mae Beauty Las Vegas serves clients across Nevada and beyond, bringing professional artistry and genuine connection to every appointment.

Her heart revealed what words alone could not: beauty wasn’t handed to her; it was fought for, through the loss of more than 186 pounds and the rebuilding of her world piece by piece. Abie Mae has transformed her life into something extraordinary, proving that courage can be its own kind of radiance.

I’ve watched her transformation firsthand, and I’ve seen how her business touches not only clients but everyone lucky enough to sit in her chair. Today, she is one of the city’s most sought-after makeup artists in Las Vegas, expanding nationwide. And the real story behind a company redefining beauty as connection, artistry, and heart.

Rising from Rock Bottom

Given her past, she tightened as she revealed her story of tremendous struggle just before her son was born. Motherhood brought her immeasurable joy, but it also came with unexpected trials that left her carrying the world’s pain. Specifically, when pushing a loaded shopping cart, her first Mother’s Day, she made the courageous choice to leave. With her toddler on her hip, she stepped into a small apartment with nothing but determination to rebuild.

She worked grueling hours for agencies, often leaving before Jack was awake and returning long after he was asleep. “I felt guilty,” she admits, “but I knew I was laying the foundation for a future where he would never feel abandoned.”

The foundation she built during those difficult years would eventually become Abie Mae Beauty Las Vegas, a company born from resilience and unwavering determination.

Grounded in her belief that hard work aligned with the universe would provide, she pressed forward. That conviction carried her through tight times when her dreams felt out of reach. It was a time when she was often showing up for others, but she never complained. Abie Mae always knew that when exhaustion was constant, and when the dream of security felt far away.

Building Abie Mae Beauty Las Vegas from the Ground Up

Though she was just a company, Abie Mae held onto a vision: she imagined building not just a company, but a sanctuary where artistry and security could live side by side, one where women could play with makeup and feel beautiful, and a team of artists, many of them mothers like her, who could thrive while doing the work they loved. In those early moments, that vision felt like a distant fantasy, something like a movie playing out in her head, a future alive with creativity, beauty, and glamor, building a foundation strong enough to turn her vision into reality.

What started as a dream has evolved into Abie Mae Beauty Las Vegas, a full-service mobile beauty company representing some of the city’s most talented makeup artists.

Part of that dream came from her own journey. Surrounded by beauty in her family, she had once felt invisible, using makeup as her shield. But through her work, she understood its true potential. She built her career on helping other women feel seen, confident, and celebrated.

That dream became Abie Mae Beauty. What started with Abie Mae sourcing makeup, shooting her own photos, and creating a single IG page grew into a company that now represents some of Las Vegas’s most talented artists.

Her leap into independence wasn’t easy, but it was defining. She left the security of agency work, took less on old campaigns, and invested even more of her time and passion back into her dream. “Even I was scared,” she recalls. “I thought, it’s such a long shot.” Somehow, she landed on a brand that today serves brides, celebrities, and corporate clients alike.

Abie Mae would never be shy in stating that she believes in manifesting, and that the universe brought her the right people at the right time. Along the way, her good friend Gaby, a successful business owner of House of Chingasos, helped her navigate the early challenges of building her company.

Her words to her baby, a lot of ambition, friends, encouragement, tenacity, talent, and love would open a new world for Abie Mae.

The Abie Mae Beauty Las Vegas Mobile Beauty Besties Experience

If you’re reading this article right now and going through hardships, know this: there is a beautiful light at the end of that dark tunnel. We’ve seen how Abie Mae Beauty embodies it, and unless you’ve already had the experience, it’s hard to imagine what it feels like to step into her fabulous world, where everything is possible.

Brushes move in rhythm, palettes catch the light, music and laughter bounce between stations, an atmosphere so electric it feels like stepping backstage at fashion week. That energy is anchored in something deeper. “Women don’t just hire us for eyeliner and curls,” Abie Mae says. “They come for courage.”

The Mobile Beauty Besties model that defines Abie Mae Beauty Las Vegas creates an experience that goes beyond traditional makeup services, building lasting relationships with every client.

Her team, whom she lovingly calls Mobile Beauty Besties, are more than artists; they’re confidantes, cheerleaders, and partners in life’s biggest moments. Whether that’s a divorce-day glow-up, a red-carpet premiere, or a wedding morning. Clients walk in as strangers and walk out as family, and that bond lasts long after the makeup is off and the champagne is poured. Abie Mae wants the celebrations to continue.

The Lasting Effect

That ripple effect is exactly why her beauty company has become one of the most talked-about names in Las Vegas and beyond. Word-of-mouth has spread that every appointment delivers not only world-class work, but something intangible, and unforgettable. Clients leave with insider tips and techniques they can use long after, small tricks that elevate their everyday routines.

Many choose to take home Abie Mae’s signature products, carrying with them the artistry that elevated the image and turn the artistry into something extraordinary.

[Image of two women posing, one is Abie Mae]

“Some days you’re not going to feel your best but putting on makeup can completely shift your mood and outlook. It’s not about covering up; it’s about showing up.”

National Recognition for Abie Mae Beauty Las Vegas

Then the call sheets started stacking up. What began in Las Vegas hotel rooms and house calls soon grew to include magazines like Sports Illustrated, the Miss America pageant, and celebrity clients like Olympic medalist Chloe Kim. This is the biggest charity gala that features Abie Mae beauty as well, where the team comes in to assist cancer patients benefiting charities such as St. Jude’s Ranch for Children, headed by Mrs. Christina Vital.

From hotel rooms to red carpets, Abie Mae Beauty Las Vegas has become synonymous with exceptional artistry and professionalism in the entertainment and beauty industries.

For Abie Mae, every one of those moments is still a little surreal. She can’t step onto a red carpet or backstage without feeling grateful, remembering the lonely nights she spent looking at spreadsheets and bills left to chip away at the debt, or the mornings she woke before dawn to clean brushes in a tiny apartment, chasing a dream no one else could see. Today’s spotlights shine differently because it’s in those quiet moments, the hunger, the grit, the sheer refusal to give up. And that’s what makes the work shine brighter.

Under pressure, her crew stays unflappable, steady voices, quick hands, and looks built to hold under stage lights, flashbulbs, and HD cameras. That’s where her personal motto comes alive: “The answer is always yes. What’s the question? We’ll figure it out.”

[Image of two models posing]

A Team Built Like No Other

There’s a palpable energy the moment Abie Mae Beauty arrives. Cases click open, revealing brushes, products, and palettes in perfect order, ready to create magnificent styles. Colors line the tables like a painter’s palette, and the room hums with creative energy and anticipation. What feels seamless to clients is actually a choreography Abie Mae and her team has perfected, every movement intentional, every detail accounted for, every guest made to feel like the only one who matters.

Abie Mae doesn’t just build a team; she cultivates a family of creatives who share her values. Her philosophy is simple: “Every artist is home.” Each member of the team is skilled, caring, and part of the family, and trusted to deliver the same level of care she would bring herself. That’s why, no matter who takes the lead on a booking, clients walk away looking radiant and genuinely cared for.

Alongside her is Moriah, Abie Mae’s right hand and Social Media Director, she handles coordination, keeps shoots running smoothly, and ensures the team is where they need to be. “We’ve been through multiple environments, I wouldn’t want to do it without her” says Abie Mae.

Yet even with leadership in place, Abie Mae is clear: “Everyone in my circle represents a piece of me. Simultaneously, I respect their individual artistry.”

The Power of Her Transformation

For most of her life, Abie Mae struggled with her weight. She knows what it feels like to live under that burden physically, emotionally, and spiritually. But through discipline, grit, and a determination to rewrite her story, she shed over 186 pounds and achieved something she once thought impossible.

For Abie Mae, transformation meant achieving everything she once dreamed of raising her son Jack as a strong and present mother, shedding the pain that holding a marriage she couldn’t be proud of, and rebuilding herself with a team that reflects her values. Each milestone fueled the next, creating a momentum that still drives everything she touches. “Internal family moments could have been my demise,” she says. “Losing weight wasn’t just physical; it was emotional. It taught me to remove the toxicity from my life, whether it was food, negative people, or doubt.”

That clarity and resilience are now the heartbeat of Abie Mae Beauty. Her journey proves that no matter how heavy the burden, transformation is possible, and when it comes, it changes everything.

Which is why, standing in her strength today, Abie Mae isn’t slowing down. Her transformation wasn’t the finish line, it was the beginning of a new chapter, one that now includes smart, intentional innovation.

Through her partnership with J.R. Smith, owner of Inner Circle Production, Abie Mae has implemented advanced automation systems and AI-driven communication tools that make her business a modern and deeply personal, even as demand grows. “It’s a quiet evolution, but a powerful one, that ensures every client feels seen, supported, and cared for.”

What’s Next for Abie Mae Beauty Las Vegas

At its core, Abie Mae Beauty is more than a beauty brand; it’s the pinnacle of everything Abie Mae has built in her life and rebuilt. A company rooted in heart, and a legacy defined by artistry, integrity, and transformation from the inside out.

As Abie Mae Beauty Las Vegas expands into new markets and product lines, the core mission remains unchanged: helping women shine from the inside out.

Every lip gloss, every lash strip, every mascara she’s perfected, every eyeshadow in the Vibes collection she’s hand-selected, they all reflect the same philosophy she lives by: quality, intention, and care. Makeup isn’t just a product; it’s a portal to confidence, and to the version of yourself you’ve always wanted to see in the mirror.

“When a woman looks in the mirror after my team finishes their work, she is often speechless, tears in her eyes, sometimes sobbing with joy,” Abie says, pausing, overcome with emotion. The precision of a liner, the glow of a flawless skin, the sweep of a brush across a cheekbone, together they create more than a look, they create a memory.

Her Beauty Besties know just how sacred that moment is.

Because Abie Mae Beauty stands at the intersection of high-end glam and heartfelt purpose. It’s about helping women shine—not just on the outside, but from within, a safe space, a mirror, a movement.

She’s not done. Not even close.

From the glitz of Las Vegas to the lights of Hollywood, from red carpets to real life, Abie Mae is just getting started. With plans for expansion into additional markets, product lines, and strategic partnerships, she has chosen with the same intention she brings to every client, spaces where confidence, culture, and creativity collide.

And at the heart of it all is her belief in alignment over luck, healing over hustle, and the sacred power of showing up, for yourself and for others.

It’s a legacy she credits to her mother as well. A makeup artist who worked tirelessly to raise her four children, she taught Abie Mae the foundation of artistry but also the courage to keep dreaming, and the courage to believe in herself. “Without her, none of this would exist,” Abie Mae says with passion. “I owe everything to her.”

Follow @abiemaebeauty and book your Mobile Beauty Bestie experience today, because beauty isn’t just what you see… it’s what you feel.

[Image of a group of models with the text overlay “ABIE MAE BEAUTY”]

Photography: Michelle McAdams Layout Design: J.R. Smith