According to Gary Wu, aka “The Texan” and Owner of Total Max Homes, Las Vegas is no longer primarily a ‘gambling city.’ Las Vegas has been transformed over time, so that its number one gross domestic product (GDP) is currently “MICE,” short for “Meetings, Incentive Meetings, Conferences, & Exhibitions.” Gambling has now fallen to fourth place in GDP behind MICE, followed by food and entertainment in second place, and room and board in third place. Gambling only accounts for $8 billion or 6.67% of the $120 billion Las Vegas GDP.
As the keynote speaker and award recipient of the recent CXO 2.0 Conference, Gary broke down the three economic waves that have shaped and transformed what began as the city of Las Vegas, as it has continued to evolve and expand into an international resort destination.
It all began with the first wave, in 1941, when the Mafia founded Las Vegas as a “Gambling City.”
The second wave began in 1987, with Steve Wynn bringing in the white tigers and marketing Las Vegas as a “Family Destination City.”
When the second wave hit, many of the traditional Vegas family-owned and operated hotel/casinos were bought out by big corporations that only looked at the bottom line and not at the consumer enjoyment that was the hallmark of the traditional hotel/casinos.
In this third wave, the big corporations have been leaving for overseas markets that attract a larger bottom line, such as Singapore and Macau. In just one year, $2.6 billion has been recovered for the local Las Vegas economy as the big corporations are leaving.
With its unique hot and dry weather, Las Vegas offers 21,600 MICE events, including 4,745 “big” MICE events of 6-17 days, covering industry, shopping, sightseeing events, and many more events lasting 1-2 days. Some of the larger MICE events include the World Series Poker Finals and the Consumer Electronics Show.
With the coming third wave, Gary Wu’s advice is to “invest in property” now. Las Vegas residents can reap the profits of the third big wave coming and “see millions” wishing they had heeded Gary’s advice; or they can “lose millions” wishing they had heeded Gary Wu’s advice to “invest in property” now. The $2.6 billion recovered money ends up in their pockets and not in someone else’s as the third wave is “coming in hot.”
With talks of a high-speed train station planned south of Mandalay Bay traveling to Anaheim, CA, residents will be able to wake up at 7 am, travel to Disneyland and Universal Studios, and get back home to Las Vegas by 9 pm.
Gary does not just give advice; he leads out to capture this big third wave by courting the international marketplace for affordable, packaged “one-stop-first” luxury lodging in Vegas and other similar international business locations.
Coined by Harvard Business Review (HBR) as “The Innovator in Disruptive Market Warfare,” Gary Wu, Owner of Total Max Homes, has significantly transformed the landscape of luxury mansion vacation rentals into affordable vacation mansions under his superb leadership. TotalMax Homes (totalmaxhome.com) has introduced the exclusive “Las Hawaii” mansion series in Las Vegas, and will soon roll out the “Sun-Flex Luxury Beachy Mansions” in Newport Beach, CA.
Under Gary Wu’s direction, TotalMax has filled the hole that the big corporations left and has addressed the consumer’s needs with the slogan, “Dream it, and we will bring it.” He believes that if the consumer is happy, the money will always be coming back. He does what the big corporations never did, by installing 9,000 heated bidets and 7,000 rain showers with 24K gold and LED rain showers in all the bathrooms, thereby creating the “Costco of Real Estate.”
The Las Vegas mansions provide unparalleled beach-like experiences and similar majestic vacation homes with a unique vision of combining luxury with total satisfaction for the consumer. This includes different homes with all three meals at standard prices (no hidden costs), cleaning, yoga, facial/beauty hair care, pet care, and daily workout sessions, along with different modules such as ballet, violin solos, air hockey, card dealers, bartenders, magic acts, singers, DJs, and musicians.
Gary Wu’s vision, philosophies, and actions are taking him and TotalMax Homes places far beyond what mere advice can do for Las Vegas. In the near future, Gary’s face will be everywhere, reminding Vegas citizens that they should “invest in property” now, so that the $2.6 billion recovered money can be in their pockets and not in someone else’s as the third wave is “coming in hot.”
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