iDrink Beverages | GreenONE Holdings
Our advanced nano hydration system delivers nutrients to your body like never before.
GreenONE Holdings Shaking up the Beverages and Nutraceutical Marketplace
By Candice Wiener
Neil Fineman is a long time Vegas local whose company GreenONE Holdings, is shaking up the beverages and nutraceutical marketplaces. GreenONE is doing something not seen that much in the consumables marketplace: introducing ground breaking technology. Armed with three current patents in the marketplace already, that are centered around eco-friendly innovation; Neil is betting that the science behind his latest creation, is going to change the face of nutrition and hydration for the next 50 years. Neil is the creator of iDrink water; the world’s first nano-nutrient beverage on consumer shelves.
Utilizing a water-based delivery system (instead of a traditional sugar or alcohol delivery), iDrink delivers 100’s of healthy nutrients and necessary minerals into the human body that are rapidly absorbed into the cells without any taste or flavoring whatsoever. Just a high-end tasting water with uber-hydration and actual nutrition. A first of its kind in a market that continually uses words like vitamins and hydration to mislead consumers into thinking their products actually provide a value beyond their unhealthy additives. Well know distributors are taking notice of this new, game changing delivery system, and the irony that this water is from Las Vegas, is not lost upon them. Nevada Beverage (Budweiser), John Lenore, Haralambos, and even Nicholas & Company, have all come to Las Vegas to sign on iDrink, and bring it back to their local partners on The West Coast and Midwestern States. Now 3 years in, The East Coast is calling, and Neil is doubling down on his bet. Having invested much of GreenONE’s capital and resources into products just as bio-available as iDrink, Neil is gambling that the consumer will want to have “ready to use” versions of iDrink in small, transportable “shots” that are made for specific purposes. An “i line” of consumer hydration and nutrient “shots” that are meant as much for the weekend warrior and dehydrating local as it is for the elite athlete and soldier.
iRevive- a 4 oz. shot that has enough nutrition and sustenance to replace a multivitamin pill and re-energize a tired warrior is the first of these products. Nicholas & Company is introducing both iDrink and iRevive into Hotels and Restaurants for healthy patrons as well as nightclubs and bars to help the partygoer return home safely. All of this rapid hydration, nutrition, and easy convenience are heady stuff from the son of another true innovator.
Neil’s father, Jerry Fineman, was the first person to convince Walt Disney and Sesame Street to license their characters on toys. His creation of hundreds of character driven toys, thrilled parents and children alike for over 40 years; and paved the road for future generations of toy manufacturers. His Tickle Me Elmo toy with its open packaging design (also a first of its kind) is still the number one selling toy of all time. Following in his father’s footsteps, Neil has taken a new technology and figured out how to apply it to a much needed marketplace; Creating “better for you” drinks and supplements. As Neil and GreenOne Holdings like to say about the iDrink Line: and its new delivery system: “They’re all IV’s in a bottle”. Fun stuff for a town just looking to pack more life in a 24-hour day. Look for iDrink’s offerings (idrinkbeverages.com) in a regular or virtual store near you.