Real Estate is Essential. Pandemic or Not.
By Dani Bradford
Nothing can make you take a second look at your business from all angles like a foreign deadly virus. If you may have become complacent or even stuck in monotonous day to day motions, I’m sure this pandemic has forced you to re-evaluate your business like finding and solving your old Rubik’s cube.
My business has been fortunate with only important tweaks to accommodate buyers, sellers, and the general public. Real estate is essential, people are on the move pandemic or not. When this began, Valley real estate agents were in the middle of home sales transactions, people were in the middle of relocations. We had to get creative and keep on moving.
My active clients now have had more time to look at homes and decide. Prices may have dipped a little, which excites my home buyers to act on their dream home now before the prices start rising again when the city re-opens. Thankfully, our housing market was very strong when this began and continues to be strong.
Quarantine or not for essential work, this has been a time to become more innovative and creative with how to conduct business. The use of virtual tours and using FaceTime has become more popular. Before, I only used those methods for my military clientele or relocating Federal Law Enforcement families.
Things have drastically changed for my clients that still need to see homes in person. We arrive at showings in our version of Hazmat gear. I come equipped with dozens of gloves for changing, Lysol wipes to disinfect lockboxes, keys, doorknobs, light switches, any surface frequently touched. We wear masks and footies. After the showing is done, we drench our hands in hand sanitizer and quickly escape to the safety of our vehicles.
My listings have become proactive as well. Before the Wuhan Virus, we may have labeled someone who insists you wear masks, take your shoes off, and be doused in hand sanitizer before entering as quite the germaphobe. Today we thank them for keeping us and the community safe and taking this virus seriously.
We agents should always keep on hand the materials needed to keep our clients safe. If this virus returns this winter, it would be smart to have gloves, masks, Lysol wipes, and hand sanitizer ready to go. We need to always be prepared for this again.
This coronavirus will impact a lot of us for a long time. The full effect of this is a great unknown, but I believe life, including the way realtors do business, has suddenly changed forever. We need to rise to the challenge by keeping our essential profession safe.
Photos by Iota Frank Photography